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Why I Redesigned My Website (Again)

As web designers, we often feel the urge to redesign our own websites for various reasons. Some of us don't like how they look anymore, others need something to stay busy. I did it because I realised that my previous site doesn't convey my message properly to potential clients, and here is why.

Identifying weaknesses

Redesigning a site just for the sake of updating its looks is in my opinion a waste of time, and I say this from my own experience. Believe me, I’ve done it a few times and it’s not that my website was bad; I was still learning about the arcane ways of design, so this has naturally became my training ground.

Most designs have weak spots. We perfect those designs with time, as we learn new things that we can apply to make them better. My previous design had a few weaknesses too:

  • Lack of meaningful content about my work (beside the blog);
  • Lack of a meaningful message to visitors;
  • Weak typography, which lead to poor layout and thus, to poor readability;
  • Lack of personality; the site looked like a generic responsive site, with custom fonts and a bit of 2D graphics;
  • Poor tone of voice; I was focused on stuff that was not particularly important to prospective clients and this might have been off-putting;

As you can see, these are all very weighty enemies of great design that I thought I had figured out. I couldn’t have been more wrong. Well, we all learn from our mistakes.

New beginning

The new site isn’t bursting with content (yet), but I’m sure you can find more about what I do, how I do it, and learn a thing or two about me and my craft.

I started with a common idea of a big splash photo, though I think I managed to catch exactly what I wanted to say with it. I didn’t even use a professional camera, just my iPhone 5. It might not be the best photo ever taken, but I feel it conveys a message about what I do fairly well.

With this new design, I’ve rethought my portfolio section and came up with an improved concept of a short case study for each project. These will vary greatly, depending on the scale of a project, my involvement in it, or its impact.

Planning for the future

For now, I’ve only added two pieces to my portfolio (as the latest stuff needs a lot of work), but I’m planning to add my latest child, Donation Form UI, which I’ve designed for the World Food Programme, fairly soon, hopefully before the New Year.

Thanks for reading this update. I’m happy to finally publish this new version of my website and to share it with you all. If you have comments or questions about any aspect of the process, whether it’s design or maybe working with Anchor CMS, let me know.

You can mention me on Twitter, or shoot me a message via my spanking new contact form.

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Professional digital designer, specialising in UI/UX for web & apps. Opinionated gamer (@_skepticalgamer), avid petrolhead, and a proud full-time dad.