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  • Do not kill the paragraph

    Writing single liners is a great strategy for gaining masses of following through fortune cookie thoughts and empty platitudes. However, sometimes you have to dive deeper into a topic.
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  • Fooled by data

    Data can often mislead designers and product owners alike, paving a way to detrimental strategic decisions. The worst part is, you will remain convinced you made all the right calls and that “data was solid.” This is a story of one such decision and its fallout.
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  • Watch your design blind spots

    Like all human beings, we are inherently biased and most of us don’t even realise how this affects our design work. In this post I will help you find out how to identify and avoid these blind spots.
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  • Decide when to stop designing before you begin

    You may be familiar with Pareto principle of 80/20, where 80% of results come from 20% of efforts. If you aren’t careful, chasing that last 20% could waste not just your time, but also the work you’ve already done. Here’s how to overcome it: embrace constraints.
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  • Downgrades are part of service design

    The side effects of customers downgrading a service can be expensive for the business. This post examines a real life downgrade and its issues, then shows how to make it better.
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© Matthew Morek
Based in Manchester, UK