Articles

Data can often mislead designers and product owners alike, paving a way to detrimental strategic decisions. The worst part is, you will remain convinced you made all the right calls and that “data was solid.” This is a story of one such decision and its fallout.

Like all human beings, we are inherently biased and most of us don’t even realise how this affects our design work. In this post I will help you find out how to identify and avoid these blind spots.

You may be familiar with Pareto principle of 80/20, where 80% of results come from 20% of efforts. If you aren’t careful, chasing that last 20% could waste not just your time, but also the work you’ve already done. Here’s how to overcome it: embrace constraints.

The side effects of customers downgrading a service can be expensive for the business. This post examines a real life downgrade and its issues, then shows how to make it better.

To create a successful product you need to give it a purpose. In this post I attempt to answer why purpose is important and show some examples of successful products with a purpose.